The first overseas exhibition organized by China’s agricultural machinery sector—the Thailand International Agricultural Machinery Exhibition—is scheduled to take place in Bangkok from July 23 to 25, 2025. The event is jointly hosted by the China Agricultural Machinery Distribution Association (CAMDA), China Association of Agricultural Machinery Manufacturers (CAAMM), China Agricultural Mechanization Association (CAMA).

To ensure the success of the exhibition, a delegation led by You Ling, Vice President of the CAMIA, Sun Can, Director of the International Exchange Department, Li Youji, Supervisor of the CAAMM, and Geng Kaimin, Deputy Secretary-General of the CAMA, recently visited Thailand. During the visit, they engaged in fruitful discussions with local industry associations, universities, research institutes, enterprises, and government agencies on topics such as exhibition organization, audience engagement, forums and conferences, product promotion, onsite demonstrations, and industrial cooperation.

Strong Government Support

The delegation paid a visit to the Economic Counselor and Secretary of the Chinese Embassy in Thailand. The Counselor commended the efforts to promote Chinese agricultural machinery overseas and pledged full support in coordinating with relevant Thai authorities to ensure a smooth and secure event.

In discussions with Mrs. Dares Kittiyopas, President of the Thai Society of Agriculture and Engineering—co-organizer of the event—she affirmed her commitment to mobilizing local enterprises, engaging the Thai Ministry of Agriculture, and connecting with provincial farmers’ associations. She also pledged to provide a detailed list of Thailand’s agricultural machinery needs.

Commemorative photo of the delegation with President Dares. From left to right: Sun Can, Li Youji, Dares, You Ling, Geng Kaimin.

High Hopes from Local Associations

The delegation also visited the Thai Agricultural Trade Union, which represents over 200,000 farmer members through 6,000 agricultural cooperatives, mainly involved in rice cultivation and export. President Xu Mingfeng expressed strong support for the exhibition, committing to mobilize a large professional audience and host forums and matchmaking sessions. He also proposed establishing a China-Thailand Agricultural Machinery Association to assist with after-sales services and product recommendations for Thai farmers.

The delegation visits Xu Mingfeng (in the middle).

In a meeting with the Asian-International Trade and Investment Association (AITIA), Chairman Wu Zhiyi pledged to help coordinate with government agencies and host a professional forum on policies related to investment and factory setup in Thailand. He expressed interest in aligning the agricultural machinery exhibition with other local agricultural trade fairs in the future.

Visit between the delegation and the chairman of the AITIA, Wu Zhiyi (the fourth from the right).

Further discussions were held with the Federation of Thai Industries, Thai Agricultural Machinery Industry Association, Thai Machinery Manufacturers Association, and the Thai Metal Manufacturing Association. These groups committed to organizing delegations to attend the exhibition, with 30 member companies already confirmed.

Strong Interest from Global and Local Enterprises

The delegation conducted site visits to CNH Industrial’s factory in Thailand, SR Tyres, Kasetsart University (KU), the National Agricultural Machinery Center, and importer HINOTA.

The delegation visit the factory of CNH in Thailand. Mark (the fifth from the right) is the General Manager of CNH Thailand.

Mark, General Manager of CNH Thailand, highlighted the company’s market-leading sugarcane harvester and popular 50–70 horsepower tractors sourced from India and Turkey. He emphasized CNH’s robust after-sales service, remote monitoring systems, and active marketing efforts—features Chinese companies could learn from. CNH confirmed participation in the exhibition and plans to bring distributors for further engagement.

the delegation pays site visit to the Thai Factory of CNH

SR Tyres, one of the country’s largest tire manufacturers, currently manufactures car and agricultural tires. Occupying 180 acres with two-thirds of its land unused, the company welcomes potential partnerships for local production. Both CNH and SR Tyres have committed to exhibiting and organizing distributor visits.

The delegation visits SR Tyres

HINOTA, which white-labels Chinese equipment for distribution in Southeast Asia, expressed keen interest in co-developing the Asia-Pacific market with Chinese manufacturers. The company also plans to bring its network of distributors to the exhibition.

Commemorative photo of the delegation with HINOTA

Professor Wanrat, Dean of the Faculty of Engineering at Kasetsart University, introduced local agricultural needs, particularly the development of a prototype cassava harvester. The university hopes to collaborate with Chinese companies to refine and market such innovations. It also houses R&D and testing centers and annually hosts a 10-day “Farmer’s Festival” to showcase and promote agricultural technologies. The Dean proposed that Chinese exhibitors leave equipment for further demonstrations at the festival, supporting post-event promotion and sales.

The delegation visits the Kasetsart University

Comprehensive Services and Promotion Underway

To ensure convenience for participants, the delegation coordinated with venue operators, service providers, and logistics companies. Approved service providers will be announced soon.

The delegation visits the venue

The group also finalized promotional strategies with Midas, the exhibition’s PR agency. Meetings were held with Ms. Supanee, a representative from Thailand’s leading agricultural machinery media outlet, which is transitioning from print to digital. She pledged to support exhibition coverage and mobilize attendees. The delegation also visited a coconut plantation that requires irrigation and harvesting equipment, offering additional collaboration opportunities.

The delegation visits the coconut plantation

Starting in March, organizer delegations and visitor groups will begin forming for coordinated participation in the exhibition. The event promises safe, efficient services and extensive opportunities for Chinese enterprises to explore the Thai market and broader Southeast Asia.